The 7 Deadly Sins

The 7 Deadly Sins of Local Business Advertising

Are you ever frustrated with your advertising? Do you feel that despite all the promise of “lead generation”, “tracking”, “targeting”, “accountability” and “ROI” tools that the internet marketing gurus promised, there still seems to be something missing? For all the shiny new intelligence behind the internet, search engines, and social media, etc. the motivation is as old as mankind itself…

Emotional attachment drives ALL decision-making. Logic is merely a means to rationalize decisions that have already been made. The 7 Deadly Sins of Local Business Advertising helps you examine your own business decisions by analyzing the 7 most common advertising mistakes and the emotions that precipitate them.

Pride

Impatience

Vanity

Deceit

Obsession

Sloth

Greed